Market expands for juices, tea, broth

Just five years after it was founded, a London-based company is proving there’s a healthy market for its cold-pressed juice.

Pulp and Press juice is sold by about 500 retailers in Ontario, Quebec and B.C., including major chains such as Metro, Loblaw and Farm Boy - informs lfpress.

Membership-based retailer Costco now is rolling out Pulp and Press products in Toronto-area stores. The one-litre bottles carried by Costco sold out soon after they hit the shelves.

It has been a rapid rise for Pulp and Press which was founded in 2013 by Christian Vemb and John Parlow. They started producing raw, organic, cold-pressed juices from a variety of fruits and vegetables including apple, lemon, beets, fennel, pineapple, grapefruit cucumber, kale, ginger, in 11 different combinations.

Parlow said Pulp and Press has taken healthful, premium juice into a mainstream market.

Pulp and Press juices sell for $6 to $8 for a 473 ml bottle, but Parlow said the price does not seem to be barrier.

Parlow and Vemb started out in a space at Eat Green Organic in Old East Village, squeezing, blending and bottling by hand, before setting up a production facility on Wonderland Road.

As sales grew to 12,000 to 15,00 bottles a week, Pulp and Press contracted out its production to a processor in Saint-Hyacinthe, Que., east of Montreal.

Parlow said they needed to prolong the shelf life of the products as the distribution network grew.

The Saint-Hyacinthe plant uses high pressure processing which uses extreme pressure to prolong shelf life without the heat used in pasteurization that can degrade the nutrients in the juice.

Booch, another company with roots in Old East Village, seems to be following Pulp and Press’s success. The bottlers of kombucha, a fermented tea beverage, have close to 100 retailers in southern Ontario

Rebel Remedy, a new store and cafe at 242 Dundas St. may be next to make it big.

The shop, owned and operated by nutritionist Julie Kortekaas and chef Shayna Patterson, produces cold-pressed juice, kombucha, nut milks and bone-based broth.

Kortekaas said Rebel Remedy has been going strong since it opened in March.

“Occasionally someone looks at the menu and the prices and says, ‘You will be closed in a week,’ but they don’t know the industry and what the people of London are looking for,” said Kortekaas.

Read other news on the city site of London.

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