The ban on advertising of fast food products in mass media oriented towards children came into effect. The law is intended to strengthen the fight against childhood obesity and overweight, which has become a real problem in the UK.
Now, TV channels, Internet resources, social networks and printed publications oriented towards children's audiences are not allowed to advertise fast food products that are on the list of junk food. It is forbidden to place advertising, which directly and indirectly promotes the fast food products.
Particular attention is paid to banning such advertisements on the Internet, since it has now been proven that most children between the ages of 5 to 15 years spend on the Internet to 15 hours a day, but not watching TV.
However, scientists and experts say that this is only a minimal step towards popularization of healthy food. The British authorities will have to do more work, to take out the daily diet of children and adults fast-food products.