For many, the funeral can not be combined with the motives of the holiday. But Co-op Funeralcare decided that the funeral should be a holiday in honor of the well-lived life of the deceased and bought a rainbow hearse Ford Cardinal, which can be rented further. There was its first trip on Saturday, August 5. Rainbow Ford Cardinal was a part of the Brighton LGBT festival.
Martin Baker, head of Co-op Funeralcare, said: "We are increasingly seeing not just funerals, but rather their personalized version. The rainbow hearse will be another possible option for such personalization." By the way, not only the hearse became brighter, some ambulances and police cars also became rainbow in honor of LGBT Pride festivals.