Approximately every second resident of London does without the usual set of personal hygiene products, as he has to save money. As experts of charitable organizations say, in the United Kingdom, the number of people who have to choose what to buy - food or personal hygiene products - is growing on a massive scale.
The most important hygiene products are toothpaste, deodorants, diapers, tampons, razors, shampoo. Now, about 56% of British people between the ages of 18 and 24 are forced to cut purchases of personal care products because of lack of money. About 51% of London residents also said that they save on hygiene products. Only last year charities allocated 20 million pounds in the form of donations to enable poor people to buy food and hygiene products.
“The worsening of people's financial situation is the main reason for saving money. People face a difficult choice between buying food and funds to maintain cleanliness”, - complains the representative of the charitable organization Robin Bowles. The organization Freedom4Girls offered to give personal hygiene products in schools in Yorkshire. This structure deals with the issue of giving this products to women and girls in Kenya. A similar initiative was supported by other charitable organizations operating in the UK, which in parallel urge manufacturers of personal care products and retailers to participate in the project.