Mayor of London Sadiq Khan partnered with visitlondon.com to promote London’s cultural life and enhance the capital’s status as a world-class tourist destination.
“London’s Autumn Season” was launched this week by Mayor of London Sadiq Khan at the Natural History Museum.
The Mayor commented: “London is the world’s greatest city, so it comes as no surprise that we lead the way when it comes to international tourism ”.
He added: “It’s important that all Londoners benefit from a growth in tourism. By inspiring visitors to come to our great city during quieter periods like autumn and to find hidden gems off the beaten track, we can ensure that the projected growth in visitor numbers is sustainable and that the tourism and cultural industries work for everyone.”
The operation will show visitors what it is like to explore the city like a Londoner, whether that’s finding the capital’s secret treasures or visiting its world-leading exhibitions and shows such as the MTV European Music Awards, the Museums at Night festival, and Hamilton, the most searched UK musical on Google this year.
The Mayor’s promotional agency, London & Partners, predicts tourism numbers in London to rise sharply, with more than 40 million people expected to visit the city by 2025, an increase of 30 per cent on the 31.2 million visitors who came to the capital in 2016.
It also projects visitors to increase their spending by close to a half to £22 billion a year, up from £14.9 billion last year.
The surge in visitor numbers could be bolstered in the short-term by the currently favourable currency rates as the value of the British pound is heading for parity with the euro.
According to Google, London leads worldwide searches for short breaks destinations ahead of Barcelona, Rome, Paris and Amsterdam, with the overall number of searches up by 17 per cent on year-on-year.
London’s tourism industry is worth 11.6 per cent of the capital’s GDP and 9 per cent across the UK as a whole.
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