The British amusement Thorpe Park is known for its performances under the title "Nights of Horrors" and frightening activities in their support. This time, the Taylor Herring communications agency has installed a billboard with live zombies in east London to advertise two new attractions based on "The Walking Dead". New attractions-labyrinths will be opened in October, when 100 episodes of the series will be shown.
The billboard installed on the car is filled with the entrails of animals that zombies either chew on or throw in passers-by. At some moment, the dead leave the billboard and wander along the nearby streets. It is expected that creative outdoor advertising will make a tour all over London. On the Facebook page of the park, videos are published, where you can find out about the upcoming horror program, see the results of non-standard marketing and see the reaction of passers-by on the billboard. Judging by the number of views and reactions, users are fascinated by this.