You would never go to the Iceland supermarket for the best chocolate in London. Too bad, after all, treats of their manufacture have happened to be better, than M&S and Waitrose production! By the way, Iceland's 100-gram chocolate bar costs only £ 1.29, but the products of its "competitors" will cost you a bit more - £2 for chocolate from M & S and £ 1.60 for Waitrose.
66% of tasters believe that the taste and consistency of milk chocolate of Iceland is better than of other samples. This budget chocolate is part of the production chain launched this week. Also, it includes the production of ready-made frozen dishes, among which are breaded profiteroles, shrimps in puff pastry and sushi (all at £3). "Trying to please our customers, we carefully thought out the assortment of the “lux” category. The results of the taste test only confirm this," - said Neil Nugent, the chef of Iceland supermarket.
Waitrose and M&S believe that Iceland has won a tasting from Cambridge Market Research in a not entirely honest way. A spokesman for Waitrose said: "Our customers love this chocolate and most of them gave us 5 stars out of 5. And this contradicts the fact that Iceland supermarket won the tasting."