In the United Kingdom, most of the products are thrown out by residents of London

A new poll showed that residents of London throw more food than residents in other cities in the United Kingdom, while half of them feels guilty. Every week 28% of the residents of the capital throw out at least a tenth of the fruits and vegetables they buy. In other regions of the United Kingdom, products are thrown out by 22% of the population.

According to the study, 51% of Londoners feel guilty, throwing away food, and 32% feel sad when they put fresh vegetables in the trash. In addition, 37% say they do not separate the edible waste from the rest, but throw it all away. Most of the products are thrown out by young people. Those who are less than 25 years old are more likely to throw away fruits or vegetables, while 92% of young people between 18 and 24 years of age throw food every week - this is 17% more than the national average (75%). People who are more than 65 years old are least likely to throw away leftovers.

The food technology firm It's Fresh!, which ordered a study from the company Populus, produces food filters that prolong the freshness of products. The filter absorbs ethylene, which fruits and some vegetables evolve during maturation. These filters can extend the freshness of the products up to four days. Simon Lee, one of the founders of It's Fresh!, says that according to the survey, people are very upset that they have to throw out the leftovers.

"It is waste of food, because fresh food can and should be stored longer, and this can be achieved with the help of technology." Such technologies as ours have the ability to reduce the number of thrown away products." According to the calculation of the Recycle For London's Love Food Hate Waste campaign, a Londoner wastes at an average £200 per year, and if it is a family with children, the number grows to £700. It is believed that authorities spend more than £50 million each year on processing waste.

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