In the UK, there has been a fourfold increase in the number of vegetarians

Over the past ten years, the number of vegans in the UK has four times increased. The supermarket management rejoices: the vegetarian products are swept off the shelves at an unbelievable speed.

According to the Vegan Society, about half of the British in adulthood prefers food intended for vegetarians. Between 2012 and 2016, the number of vegetarian products in British supermarkets increased by 185%.

According to the Vegan Society, in 2016 there were at least half a million followers of veganism in the UK, completely eliminating animal products from the diet, including meat, fish, milk, cheese, eggs and honey. The number of vegetarians, who stick to a less strict form of veganism, is about 1.7 million.

About half of the vegans and vegetarians (42%) are British at the age from 15 to 34 years. The vast majority live in cities or suburban areas, and the most popular residence among vegetarians was London (22%). It is noteworthy that the majority of vegetarians are women (63%).

Marks and Spencer reported that the most popular product of the supermarket was a drink from coconut milk and a vegetarian chocolate cream. At the same time, the vegetarian liquor from Baileys was totally sold in just two months from the moment it appeared on the store shelves.

A representative of the Waitrose store said that buyers prefer pre-cooked vegetarian dishes. Chloe Graves shared that in Waitrose, due to the growing interest of buyers, range of vegetarian products will be expanded.

Great popularity among the British have courses of cooking vegetarian cuisine, as well as collections of recipes for vegan dishes. Representatives of the vegan society do not stop to enjoy the new trend of British society. Vegetarian and gluten-free products are known for being more expensive than the rest of the products. However, due to unprecedented sales growth, the price of vegetarian products in the near future may be reduced.

Elena Orde from the Vegan Society said: "Increasing the demand for vegan and vegetarian products will lead to lower prices and an expansion of the range, and we would like Britons more and more to include high quality, healthy foods in their diet."

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