More than 30 leading companies in the UK, comparing rental prices for cars, have promised to stop hiding the full amount that customers will have to pay.
After an investigation conducted by the Competition and Markets Authority, thirty British companies comparing rental prices for cars (which collectively compare prices from 1,300 companies in more than 10,000 destinations) will no longer hide additional commissions and hidden markups from their own customers.
The Competition and Markets Authority found that many firms in their promotional offers indicated low prices, but in fact simply hid from their customers all commissions and mark-ups, which they will have to pay additionally. As a result of this investigation, the Competition and Markets Authority officially obliged three companies - P&P Associates Ltd, Affordable Car Hire Ltd and Flexiblecarhire.com Ltd - to include all mark-ups and commissions in the prices. The remaining 30 companies agreed to inform consumers of all mark-ups without formal demand from the regulator.