Supermarket urges shoppers to bring reusable containers to take fresh meat and fish home

Morrisons hopes to reduce the amount of throwaway packaging used by its butcher and fishmonger counters with the novel move.

Supermarket shoppers wanting to bag a steak or salmon for dinner are being urged to bring reusable ­containers to take them home.

Morrisons hopes to reduce the amount of throwaway packaging used by its butcher and fishmonger counters with the novel move.

It is one of a number of ideas the grocery chain has unveiled in the hope of slashing plastic pollution.

Boss David Potts said: “Reducing plastic is one of the most challenging issues society can address.”

Morrisons has already axed plastic straws, cotton buds and single-use carrier bags and announced plans for water fountains.

It said the bring-your-own container scheme will be rolled out next month.

Plastic trays used for meat and fish in chiller cabinets will be scrapped by the end of next year.

A trial of plastic-free fruit and veg aisles, with produce sold loose or in paper bags, will start soon.

It will also begin removing all unnecessary plastic from own-label products, and ensure whatever is left is recyclable by 2025.

It comes as a study revealed two-thirds of families are cutting back on single use plastic water bottles and one in five are buying soap bars instead of bottled hand wash.

Read more news of London on our site.

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