Black Fly pairs breathalyzers with beverages to curb drunk driving

The London company has become the first Canadian spirits company to attach a single-use breathalyzer device to packages of their mixed drinks.

With the May 2-4 weekend approaching, London-based Black Fly Beverage Co. is taking a bold step to curb drunk driving.

The London company has become the first Canadian spirits company to attach a single-use breathalyzer device to packages of their mixed drinks.

Black Fly co-founder Cathy Siskind-Kelly said it is a move toward social responsibility for the products the company produces.

“It opens an important discussion. Sometimes it takes very little consumption to be close to the legal limit,” she said.

The breathalyzer is called an Alcograd and was developed by a Quebec company.

It has been approved by the U.S. Food and Drug Administration and endorsed by MADD Canada.

The consumer blows into the small tube-like device and their blood alcohol level is measured by the crystals inside in gradients of colour. A purple colour indicates a level of 0.8 that will result in an impaired driving charge in Ontario.

The device does not measure beyond the 0.8 legal limit so it can not be misused for binge drinking contests.

Siskind said about 30 million of the Alcograds have been sold and they are widely used by corporations and government agencies.

“They are a good way to convince a friend not to drive. People often claim they are fine to drive but this is a way to check,” said Siskind-Kelly.

The Alcograds sell for about $4 each but Siskind Black Fly paid a significantly lower price because of bulk buying.

MADD Canada says crashes involving alcohol and/or drugs are still a leading criminal cause of death in Canada. On average, about four people are killed each day in crashes involving alcohol and/or drugs.

Dawn Regan of MADD Canada cautions that the Alcograds are not a substitute for the police breathalyser but they can be a useful personal guide.

“ It gives people a sense about their level of intoxication that they may not realize.”

She said Black Fly is being socially responsible by putting a focus on the issue of drinking and driving.

“ They are giving an educational tool to people that will get them thinking about it,” she said.

Due to LCBO rules on promotions, the Alcograds will only be attached to specific Black Fly products in Ontario including Mixed Berry and Crushed Orange Vodka, and new Lemon Lime Vodka Soda Fizz and Grapefruit Gin Soda Fizz.

Siskind-Kelly said in some other Canadian provinces, and in the U.S. where the rules are less restrictive, the Alcograds will be included with a wider variety of Black Fly products.

The Alcograds are now available on Black Fly products and the promotion will run about a month.

The company may repeat the promotion in the future.

Black Fly was founded in 2005 by Siskind-Kelly and her husband Rob Kelly. It has about 35 employees producing 22 varieties of coolers and mixed drinks from a plant on Sovereign Road.

Read more news of London on our site.
drunkdriving BlackFly
If you notice an error, highlight the text you want and press Ctrl + Enter to report it to the editor
1 view in november
I recommend
No recommendations yet


Post your comment to communicate and discuss this article.

Police have launched a manhunt after religious idols and Diwali donations were stolen from two north London temples in early morning raids. The Met said the early morning burglaries were being treated as linked and released a CCTV image of a hooded suspect on Saturday. Officers also urged faith leaders to be vigilant against future incidents. The first happened at the Shree Swaminarayan Temple in Willesden Lane, Brent, on November 9. While the priests were...
Rail commuters have been told not to attempt to travel into London Waterloo after engineering works overran. South Western Railway (SWR) passengers using the route into London Waterloo from Surbiton were warned not to travel on Monday morning. Disruption is expected to last for the entire day and the Network Rail engineering works will not be finished until 8.39am at the earliest.  The rail operator said Woking, Surbiton, Raynes Park and Earlsfield station...
Some 82 people have been arrested after hundreds of protesters gathered in central London in attempts to block five bridges on Saturday, as they demanded the Government take greater action on climate change. The group Extinction Rebellion encouraged people to perform a sit-in across Southwark, Blackfriars, Waterloo, Westminster and Lambeth bridges on following a co-ordinated week of action around the UK. Following their closures, all bridges have now reope...
Almost one million crimes of fly-tipping were reported by councils across England during 2017-18, the first fall in five years. Councils recorded 997,553 incidents of illegal dumping, an average of more than 2,700 a day. It was a slight decrease on the 1,011,000 in 2016-17 and is the first time the figure has dropped since 2013. The government said two-thirds of fly-tipping involved household waste. It did not reveal the total cost to taxpayers of clearing...
Children living in London boroughs with high diesel pollution suffer from stunted lung capacity, putting them at risk of early death, a study has said. Pupils living in areas that failed to meet EU nitrogen dioxide limits were at increased risk of lung disease, researchers found. The research studied 2,000 London school children over five years. "We are raising a generation of children reaching adulthood with stunted lungs," researchers said. Academics fro...
A private school teacher has been left partially blind after another woman smashed a glass in her face during a night out.  Lisa Bertsch, 30, was at the Be At One bar in Richmond when she was hit in her right eye. The tumbler shattered and left Ms Bertsch, who lives with her boyfriend in Kingston, needing emergency surgery. She said the attack happened when she tried to stop the assailant pouring a cocktail over her friend’s belongings. Ms Bertsch added th...
Discarded syringes have been left in play areas and car parks as a BBC investigation found councils were being called 50 times a day to remove them. Figures obtained by the BBC showed councils handled 18,496 cases in 2017-18, a rise of 7% in two years. A volunteer pricked by a discarded needle has told how he faces a wait for HIV and hepatitis test results. The Department for Communities and Local Government said it was "committed to doing more to reduce d...
The German Zeppelin bombing campaign of London during WWI has been brought to the fore again days before the centenary of the war in a film made by schoolchildren. The first ever example of strategic bombing in history - a tactic used in total war with the goal of defeating the enemy by destroying their morale or economy - was during the First World War Emperor Kaiser Wilhelm II initially banned attacks on the capital because of his close connection to the...
London’s busiest train station has recruited a hawk to scare off pigeons following a spate of complaints from angry passengers. Aria, a five-year-old harris hawk, has begun patrolling Waterloostation in a bid to stop people having to “fight" off pigeons while eating. There are 27 food and drink retailers at the Network Rail-managed station, and many customers have complained about pigeons pecking at food and leaving a mess. The birds have been pictured sit...