Waitrose will no longer treat its customers with hot drinks. Here is what you get in return

Waitrose customers will no longer be able to receive free hot drinks in the supermarket chain if they do not meet a certain condition – here are new rules that will come into force, and what you get in return for coffee or tea.

Representatives of the Waitrose supermarket chain announced their plans for this fall to get rid of all disposable coffee cups in the nationwide struggle against plastic. Members of the myWaitrose loyalty program will continue to receive free tea or coffee from self-service devices as a welcome bonus for purchases in the supermarket, but they will be asked to use reusable cups.

Since April 30th, as an experiment, the company has stopped using disposable cups in 9 stores of the network. After this, the innovation will begin to operate throughout the country.

Representatives of the network said that the decision (which coincided with the government's idea of ​​introducing a tax on disposable plastic cups) would save more than 52 million cups a year.

According to the Environmental Audit Committee, the UK throws out 2.5 billion disposable cups a year. All this plastic is not recycled for a second time, because it is difficult to do because of the coating applied to the cups.

Tom Harris, head of the ecology department at Waitrose, said: "We understand that this is a significant innovation, but we believe that we are doing the right thing by getting rid of disposable cups and are sure that most consumers will support the environmental benefit this step will bring".

Now, members of the myWaitrose loyalty program will not be able to receive free hot drinks at 180 cafes of the network. Representatives of the network fear that customers with reusable cups that cannot use self-service machines will increase the burden on cafe staff members. Instead, myWaitrose members who buy tea or coffee in a cafe will be able to choose among free meals or meals at a substantial discount.

The first 9 stores of the network, where new rules began to operate:

Banbury, Oxfordshire;

Billericay, Essex;

Ipswich, Suffolk;

Newmarket, Suffolk;

Norwich, Norfolk;

Sudbury, Suffolk;

Wymondham, Norfolk;

Upminster, London;

Fitzroy Street, Cambridge.

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