London Abused Women's Centre hails anti-sex-trafficking online ad success

London Abused Women’s Centre says an anti-sex-trafficking online ad campaign that drew scores of calls for help from women and girls was so successful, it's already planning another.

London Abused Women’s Centre says an anti-sex-trafficking online ad campaign that drew scores of calls for help from women and girls was so successful, it’s already planning another.

The online ads, targeting both possible trafficking victims and sex buyers, appeared or were viewed 980,338 times, according to final numbers from the four-month spring campaign, the centre said Thursday.

Search engine ads targeting potential sex abuse victims drew 117 calls to the centre from women and girls who clicked on the phone number link in the ad.

Anti-sex trafficking digital ad results

  • 980,338: Ad views and appearances
  • $14,000: Approximate cost of initiative
  • 10,730: Clicks ads received
  • 117: Women who clicked phone number link in the ad and called for help
  • 4: Months the campaign ran

“These are just the ones we know of, who clicked on their phone to call after seeing the ad . . . There are likely others,” said centre executive director Megan Walker. “It exceeded all expectations . . . We thought if we could help one woman, just one woman, it would be worth the investment.”

The four-month, $14,000 effort by the centre, Youth Opportunities Unlimited and Salvation Army Correctional and Justice Services began April 18. Ads were directed at London and communities within 25 kilometres of the city.

The groups, aided by London web design firm tbk Creative, ran targeted Facebook ads to reach potential sex trafficking victims and potential buyers. They also opted for search engine ads that popped up when specific keywords were entered or when the searcher matched certain geographic or demographic criteria.

The ads were directed at London and communities within a 25-kilometre radius.

“When you think it’s just directed to London and it was only four months long, it’s pretty overwhelming, it’s pretty exciting,” Walker said. “And for us, it shows that it is definitely a new way to target and reach people.”

The campaign wasn’t just designed to reach potential victims, Walker said. It also sought to educate sex buyers about the legal consequences they could faced.

During the campaign, someone searching for escort services in the city, for example, could see the ad targeting sex buyers. Clicking on it brought up information on Canada’s prostitution laws and penalties.

“Many men don’t understand that what they are doing is illegal,” Walker said. “We wanted to make sure they had solid knowledge of the legislation.”

Canada’s existing prostitution law, introduced by the Conservative government in 2014, criminalizes pimping, owning brothels and buying sex.

“Our goal is ultimately to end demand and I think the more information we can provide to men about what prostitution and exploitation and trafficking is, the better results we’ll see in men ending that behaviour,” Walker said.

The centre is launching another digital ad campaign next month for its Shine the Light on Woman Abuse initiative to raise awareness of violence against women and girls.

The agency is seeking funding for another anti-sex trafficking online ad blitz, Walker said.

“I think it’s had a really dramatic and significant impact and it’s something I want to continue to do,” Walker said. “117 women is obviously just the tip of the iceberg.”

Read more news of London on our site.
London Abused Women anti-sex-trafficking online ad
If you notice an error, highlight the text you want and press Ctrl + Enter to report it to the editor
5 views in january
I recommend
No recommendations yet


Post your comment to communicate and discuss this article.

England female basketball stars were joined by an NBA great to inspire young women to take up their sport. Siobhan Prior and Georgia Jones were joined by three-time NBA champion Bruce Bowen at the Jr. NBA Girls Clinic, hosted at CitySport in Barbican on Monday, before a game at the O2 on Thursday between the Washington Wizards and the New York Knicks. Prior and Jones, who were in the silver medal-winning England Women’s team at the Gold Coast Commonwealth...
Grieving parents heard that new medical practices could have saved their baby, who died in their arms at just four days old from preventable brain damage caused during labour. Sebastian Clark was born at Kingston Hospital on March 8 2017,  with devastating injuries from which he would never recover. Failure by midwives to escalate the case and subsequent failure by doctors to expedite the pregnancy, despite knowing that Sebastian’s mother Alison had develo...
A man has been tasered and arrested by police at a train station in south London. The 59-year old is currently being questioned on suspicion of attempted murder and possession of an offensive weapon after being detained at Tulse Hill. British Transport Police officers were called to the station just after 6:30pm to reports of someone carrying a knife. Nobody was injured and the arrest is not believed to be terror related. Witnesses are being urged to conta...
A mother has died and her eight-month-old boy is in hospital after being hit by a car as they crossed a road. The woman, believed to be in her 20s, was pushing a pram when they were hit in Anerley, south London, last night. The boy is in a serious condition after suffering from life-threatening injuries. The driver of the car that is believed to have hit them was also taken to hospital for non-life-threatening injuries and is helping police with their inqu...
News Company
Breaking up with your partner is always a disastrous event. However, if your partner decides to break up with you, it isn’t necessarily the end. Statistically 66% of exes want to get back together again. 50% of separated couples reunite. Here we will show you tips on how to fix a broken relationship. If you want to find your love you must realize that it is all about respect and understanding your beloved one.  Accepting The Situation  You have to calm dow...
A Londoner who used to contemplate suicide on his morning commute is now running the length of every Tube line to raise money for a mental health charity. Daniel Sherry, 29, quit his sports PR job in April 2018 and set about completing “30 challenges before 30”, including running his first marathon and cycling from London to Paris. His latest exploit is seeing him traverse all 11 lines of the capital’s 249 mile-long underground network above ground, on foo...
The family of London teenager Jayden Moodie say he had no links to gangs and was "murdered in cold blood". Jayden Moodie, 14, was stabbed to death by attackers who knocked him off a moped in Leyton on Tuesday in what police believe was a targeted attack. The teenager had moved from Nottingham to London with his mother six months ago for a "new start". No arrests have been made over Jayden's death, the Met Police has said. Speaking near to the scene where J...
A clubber who ploughed his car onto a packed dance floor in a drink and drug-fuelled rage after being thrown out by bouncers has been jailed for 28 years. Mohammed Abdul said he felt “humiliated” after being ejected from Blake’s nightclub in Gravesend, Kent, on March 17 last year. He drank at least 15 glasses of vodka, tequila shots and more than “five to 10 spliffs” of cannabis before he got behind the wheel of his Suzuki Vitara. Bouncers had kicked him o...
More than 100,000 spectators will descend on central London to watch the Mayor’s firework display tonight as the capital gears up for New Year’s Eve. Barriers have been put in place lining the streets ahead of the display, which has sold out. Fences have also been erected around fountains at Trafalgar Square ahead of Tuesday’s New Year’s Day parade. Tickets are no longer available but the display is visible from Greenwich Park, Hampstead Heath, Vauxhall Br...